So, if you haven’t already seen my previous blog where I talked about going viral on Instagram and TikTok – I’m talking 2.1 million views on each platform! — go check it out.
Anyway… I’m sure by now you’ve heard (or seen) the trend using the Jet2 “Nothing beats a Jet2 holiday” audio. If you live in the UK, you’ve probably heard it a million times on their TV adverts. But it’s also been making the rounds on social media, where people pair it with a fail or embarrassing travel clip in a tongue-in-cheek way.
I decided to repurpose my viral video from September 2024 with that audio – because, why not?
Yes, I used the exact same clip as my first viral video.
And guess what? It went viral again. Same reaction – people thinking it was poop! 😂 (Poop cruise, anyone?)
But this time, it did even crazier numbers: 6.5 million views on TikTok to start, with over 1,000 new followers in under 24 hours. Eventually slowing down at the 20 million mark. Bloody hell.
Now, while this might not be amazing long-term (since those new followers didn’t come for my usual cruise~travel content), i guess it still helps expose my account to a wider audience – and maybe even some future loyal followers.
How Did It Perform on Other Platforms
- Instagram – 32,000 views, 7 new followers
- Youtube –
32,000 views, 2 new subscribersIt’s now achived 1,00,000 views on Youtube Shorts, and I’ve gained around 50 new subscribers. - Facebook – 32 views (yes, really)
Isn’t that absolutely wild? Previously, the video did 2 million on Instagram/Facebook and this time it was crickets.
What Did I Learn?
- If there’s a trending audio or hook — jump on it.
- Don’t be afraid to reuse your content.
- Have fun with what you post — be spontaneous.
- There’s no formula for going viral — sometimes it’s the most random clips that blow up.
@owenplaces nothing beats a jet2 holiday 😊 #jet2holiday #oasisoftheseas ♬ original sound – Kendy
